Why Amara?
-
25+ Years of Legacy and Expertise
Rooted in a lineage celebrated for its unwavering commitment to excellence in jewellery and precious stones, Amara is an evolution of that heritage. Our foray into fine silverware is guided by the same uncompromising principles—purity, integrity, and artistry. Every creation carries forward a tradition steeped in trust and timelessness.
-
Designed to Disrupt the Ordinary
At Amara, we believe in redefining conventions. Our pieces are more than silver—they are symbols of understated luxury. Each article is crafted using the purest form of silver, hallmarked and brought to life through intricate craftsmanship. We do not follow trends—we create heirlooms.
-
The Benchmark of Purity
In an industry often lacking uniformity, Amara stands for uncompromising standards. While others dilute purity to meet pricing demands, we don't. Every piece we create adheres to our unwavering benchmarks—ensuring authenticity, durability, and unparalleled finesse. Our silver is as pure as our promise.
-
Service with Soul
Our relationship with you doesn't end at the point of purchase—it begins there. At Amara, we place our clients at the heart of everything. From seamless transactions to personalised service, from thoughtful aftercare to silver buyback assurance—we are here, always. Because we don't just value your time, we honour it.


